Insight
When Market Research Should Kill a Product Idea
Signals for distinguishing fixable execution gaps from structural non-viability in commercialization decisions.
Key Takeaways
- Some market constraints are structural and do not improve through iteration.
- No-Go calls are justified when economics fail under conservative assumptions.
- Research should explicitly separate iteration risk from non-viability risk.
Decision Boundary
No-Go is justified when structural constraints persist after assumption stress testing.