Insight
Market Sizing AI and Automation Without Overstating Demand
Framework for realistic TAM, SAM, and SOM modeling using deployability filters and assumption hygiene.
Key Takeaways
- Top-down TAM often overstates opportunity by ignoring integration and governance constraints.
- Credible SOM requires site-level qualification, budget validation, and sales-motion fit.
- Explicit assumption documentation is required for decision-grade market models.
Decision Boundary
Capital allocation should anchor to SOM realism, not TAM magnitude.